Best Process Automation

Ranked #4 of 14 for best process automation

Zapier review

A no-code automation platform that connects 9,000+ apps through trigger-and-action workflows called Zaps1.

Updated By the Best Process Automation deskHow we scoreDisclosure

This guide is free and no vendor pays for a position. Links to vendors can earn the publisher a commission when you sign up. How the site makes money.

Verdict

8.0/10

Pick Zapier if non-developers need to connect many apps fast: it counts 9,000+ apps, and Copilot drafts a Zap from a plain-language description12.

Best for No-code automation across many apps

Skip it if you run high task volumes on a tight budget, need EU data residency or a self-hosted install, or need desktop screen automation (RPA) for legacy systems13.

Visit Zapier (opens the Zapier website)

Zapier at a glance
Founded2011, in Columbia, Missouri4
Y Combinator batchSummer 20124
Team800+ people in 38 countries, remote since founding5
Integrations9,000+ apps and 66,000+ triggers and actions (Zapier's count)6
Customers3.4 million companies (Zapier's count)5
Security reportsSOC 2 Type II and SOC 3, audited annually; latest period June 1, 2025 to May 31, 202673
HostingAWS in the United States3
Free trial14 days of Professional, no payment method required8

How Zapier scores

Score breakdown for Zapier
Ease of use 20%9.0Copilot, in open beta on every plan, turns a plain-language description into a Zap outline and can auto-build the steps21. Zapier's FAQ says no coding is needed, and new accounts get a 14-day Professional trial with no payment method18. The Free plan limits each Zap to one trigger and one action1. Score: a no-code builder, an AI assistant on every plan and a free start give 9.0.
Power 25%8.0Paths branch a Zap up to 10 ways per group and 3 levels deep9. Error handler paths, JavaScript or Python code steps, webhooks and Human in the Loop approvals cover most process logic10111213. Classic Zaps cap a loop at 500 runs and allow no nested loops14. Next Gen Zaps remove the cap and add nested loops and branches that rejoin, but they are in early access15. Score: every rubric item is present, with loop caps on classic Zaps, which gives 8.0.
Integrations 15%9.0Zapier counts 9,000+ apps and 66,000+ triggers and actions6, and teams can build private integrations for internal tools1. Webhooks and API by Zapier call any API endpoint16, and Enterprise reaches internal data sources through VPC Peering13. The toolkit lists no desktop or screen (RPA) automation for legacy systems1. Score: 9,000+ apps set the top base of 9.0. VPC Peering would add 0.5, but a platform without desktop automation stops at 9.0.
Price and value 20%6.0The Free plan includes 100 tasks a month. Professional starts at $19.99 a month for 750 tasks, 10,000 tasks cost $129 a month and 2 million cost $3,389 a month, all billed annually1. Triggers, filters, paths, formatter and the Looping step use no tasks17, while advanced and premium AI steps use 3 to 5 tasks each18. On paid plans, overage tasks bill at a higher rate than plan tasks; the rate is not published119. Score: a lasting free plan and a published entry price, against steep cost as tasks grow, give 6.0.
Security and governance 10%7.5SOC 2 Type II and SOC 3, audited annually3, with reports covering June 1, 2025 to May 31, 20267. The pricing page lists SAML SSO and a 6-month audit log on Team and keeps SCIM, app and action restrictions, custom data retention and log streams for Enterprise1; the security page FAQ instead says Enterprise adds SAML SSO3. Zapier stores data on AWS in the United States, the pricing page lists no self-hosted edition, and the Trust Center lists no ISO 2700137. Score: three of the five rubric items (an audit report, SSO and audit logs) give 7.5; there is no data region choice and no self-hosting.
Support and ecosystem 10%8.5Help Center articles carry update dates as recent as November 6, 202615, the Community lists 68,363 members20, Zapier posts monthly integration updates21, and a Solution Partner directory lists Platinum partners22. Email support is for paid plans, with first-reply targets from 8 hours on Professional to 30 minutes on Enterprise, stated as goals with no service-level guarantee23. Score: published response targets stated as goals, a partner directory and a community give 8.5.

Zapier pricing

Zapier pricing, checked 8 November 2026
PlanPriceNotes
Free$01100 tasks a month, two-step Zaps (one trigger, one action), 15-minute polling, one user. Copilot with a daily message limit.
Professional$19.99/mo billed annually; $29.99 billed monthly1750 tasks a month. Multi-step Zaps, premium apps, webhooks, AI by Zapier and 2-minute polling for one user. 2,000 tasks cost $49/mo and 10,000 tasks cost $129/mo billed annually. Live chat starts at the 2,000-task tier. US dollar prices as shown on the page.
Team$69/mo billed annually; $103.50 billed monthly12,000 tasks a month. 25 users, shared app connections and workspace, SAML SSO (Zapier's security page instead says Enterprise adds SAML SSO3), a 6-month audit log, 1-minute polling and priority support. 10,000 tasks cost $169/mo billed annually.
EnterpriseCustom1Unlimited users. Adds SCIM, advanced admin permissions, app and action restrictions, custom data retention, log streams, annual task limits, VPC Peering and a Technical Account Manager at a set threshold or as an add-on.
Agents Pro (add-on)$33.33/mo billed annually ($400 a year); $50 billed monthly11,500 agent activities a month. Agents Free includes 400 activities a month. Agent activities are a separate quota from tasks17.

Strengths and weak spots

Strengths

  • Zapier counts 9,000+ apps and 66,000+ triggers and actions6.
  • Copilot drafts and auto-builds a Zap from a plain-language description, on every plan21.
  • Triggers, filters, paths, formatter, delay and Looping steps use no tasks, so billing follows completed actions17.
  • Zapier's pricing page lists SAML SSO and a 6-month audit log on Team at $69/mo billed annually1, while its security page says Enterprise adds SAML SSO3.
  • SOC 2 Type II and SOC 3 reports, audited annually, with encryption in transit (TLS 1.2+) and at rest (AES-256)3.

Weak spots

  • Volume gets expensive: Professional costs $19.99/mo for 750 tasks, $129/mo for 10,000 tasks and $3,389/mo for 2 million tasks, all billed annually1.
  • The Free plan allows only two-step Zaps, 100 tasks a month and 15-minute polling, and email support is for paid plans123.
  • Classic Zaps cap loops at 500 runs with no nesting; Next Gen Zaps lift these limits and are in early access1415.
  • Zapier stores data on AWS in the United States and lists no EU hosting or self-hosted option3.
  • Zapier Agents are priced apart from Zap plans: a separate activity quota with 400 activities a month free and 1,500 on Agents Pro at $33.33/mo billed annually117.

Alternatives to Zapier

Head to head

Zapier: common questions

Is Zapier free?

Yes. The Free plan includes 100 tasks a month, two-step Zaps and unlimited Zaps, Tables and Forms1. New accounts also get a 14-day Professional trial with no payment method required8. Paid plans start at $19.99 a month billed annually for 750 tasks1.

What counts as a task in Zapier?

A task is a successful action step. Triggers, filters, paths and failed steps use no tasks17. AI by Zapier steps use 1 to 5 tasks depending on the model tier, and each Zapier MCP tool call uses 218. On paid plans, pay-per-task billing keeps Zaps running past the plan limit at a higher per-task rate, up to 3 times the plan's task limit119.

Can you self-host Zapier?

No. Zapier stores data on AWS in the United States, and the pricing page lists no self-hosted edition31. Enterprise plans can reach internal data sources privately through VPC Peering13.

Sources

  1. Zapier. Plans & Pricing | Zapier | Zapier. Checked 9 Nov 2026.
  2. Zapier Help Center. Use the power of AI to generate Zap workflows. Checked 9 Nov 2026.
  3. Zapier. Zapier | Secure and Compliant AI Orchestration at Scale. Checked 9 Nov 2026.
  4. Y Combinator. Zapier: The easiest way to automate your work. | Y Combinator. Checked 8 Nov 2026.
  5. Zapier. About Zapier | Zapier. Checked 8 Nov 2026.
  6. Zapier. Connect AI tools to 9,000 apps with Zapier MCP. Checked 9 Nov 2026.
  7. Zapier (Trust Center powered by Conveyor). Zapier Trust Center | Powered by Conveyor. Checked 8 Nov 2026.
  8. Zapier Help Center. Get started with your free Zapier trial. Checked 9 Nov 2026.
  9. Zapier Help Center. Add branching logic to Zap workflows with Paths. Checked 8 Nov 2026.
  10. Zapier Help Center. Set up custom error handling. Checked 8 Nov 2026.
  11. Zapier Help Center. Using Code by Zapier. Checked 8 Nov 2026.
  12. Zapier Help Center. Trigger Zap workflows from webhooks. Checked 8 Nov 2026.
  13. Zapier Help Center. Use Human in the Loop to pause Zap workflows pending human review. Checked 8 Nov 2026.
  14. Zapier Help Center. Understanding Looping by Zapier. Checked 8 Nov 2026.
  15. Zapier Help Center. Get started with Next Gen Zaps. Checked 8 Nov 2026.
  16. Zapier Help Center. Ways to make API requests in Zapier. Checked 9 Nov 2026.
  17. Zapier Help Center. How is task usage measured in Zapier?. Checked 9 Nov 2026.
  18. Zapier. Zapier Tasks Explained: Plans, Limits, Zaps, MCP & More | Zapier. Checked 9 Nov 2026.
  19. Zapier Help Center. How pay-per-task billing works in Zapier. Checked 8 Nov 2026.
  20. Zapier Community. Zapier Community | Ask, Learn, Share, Connect | Zapier Community. Checked 8 Nov 2026.
  21. Zapier Community. Updates | Zapier Community. Checked 8 Nov 2026.
  22. Zapier. Solution Partner Directory. Checked 8 Nov 2026.
  23. Zapier Help Center. Get help and support with Zapier. Checked 8 Nov 2026.